Classic Frequency-Locations

CLASSIC AT ITS BEST

Several German A1-Locations such as the “Königsallee” in Düsseldorf or the “Hohe Straße” in Cologne exist for centuries and some of them even for millennia. Therefore, these locations are known as the utter classics.

Shopping Malls then again exist for only about 50 years. But there is a good reason to compare shopping malls with the above mentioned classics:

Both locational formats are considered to be Top-frequency-locations. Soft factors such as “…invites to dwell and saunter” or “The willingness for impulse purchases are especially high here.” apply in both kinds of locations. 

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