As per end of 2013, there are 450 shopping malls with a total area of 14 million m² as well as 1,600 retail parks with a total surface area of 34 million m² in Germany.
Retail parks are regarded as the “third pillar” alongside with A1-locations (incl. train stations) and of course shopping malls. This is hardly surprising because those retail parks are very popular among customers who seek low-priced, specialized and targeted products. For retailers in those locations pertain: Customers who come to retail parks do not intend to “dwell and saunter” but have a clear purchasing agenda.