The future is mobile

What does offline actually mean?

Willingly, distinction is made between online and offline and sometimes it even makes sense. But let's be honest: When are we actually really offline? Thanks to smartphone and tablet, we are almost continuously online.

Since it makes no sense to develop strategies on how to most effectively prohibit customers to make price comparisons via mobile phone in the store, there has to be rather strategies developed how the retailer can selectively use the permanent online accessibility of the customers to take him to the local store or the online shop.