Virtual consultants, online fitting room for a virtual try on, live chat, online couponing, video tutorials, expert blogs, wish lists and so on and on. The Internet offers countless tools to describe products, advice, sell and every day the number grows.
But not every tool, not every idea fits into every business and to each product. Many companies design the technical description of their products with great detail – and forget that in the end the consumer has no value if it does not facilitate the purchase decision.
Who among us knows whether a 1 terabyte hard drive is sufficient - or whether it has to be a 2 terabyte hard drive? Or how waterproof a sports jacket with 5,000 mm water column actually is?