According to estimations, a typical customer is susceptive to around 1,200 brand logos every day. Besides this quantitative explosion there is a qualitative change identifiable: Especially successful brands are presenting themselves as a downright universe with own philosophy, particular spirit, look and own aesthetics.
Such brands have established themselves as LOVEMARKs – a process which cannot be enforced from one day to another, but leaves possibilities for controlling and managing it more consistently.
The magic moment especially is experienced by the costumer when entering the “loved stores”. Brand-legends like Louis Vuitton, Tod’s, Mini und Apple demonstrate perfect examples.