Mistake brand name

Mistake brand name

Often the marketing division is driven by the best intentions when choosing the brand name: It has to sound good. And it has to appeal to customers. But due to a lack of international thinking, frequently the opposite is achieved. To sell products with a wrong association or negative meaning of the brand name is the exception but surely not common. As one of the most important segments of our comprehensive consulting, the specialists of BEST BRAND stand by side with profound knowledge in brand name decisions.

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