www.bb-trendlounge.com is our „market-research-tool for invited guests”: Authorized end-consumers function as virtual test persons. Thereby we are getting information about important project-related details in a closed login-area. Research can be done “only” with an electronic click-on questionnaire, as well as by presenting entire layouts e.g. of new brand names or alternative brand-logos.
Corresponding to the project and the task we are also able to adjust complete concept-descriptions into our Trendlounge – certainly with a comprehensive free-field-assessment by our users. According to the simplicity or the complexity of the market-research-intention, different target groups may be involved as test persons: From the skilled worker through to the CEO, whereas the unsought input of the test person often is very impressing.