Development of German Retail

This is my brand

With a market value of 600 Billion US Dollars, Apple was named to be the highest valued company in 2012 worldwide. Only 10 years ago, the firm barely escaped bankruptcy.  
The turning point: Opening flagship stores where all product innovations were presented emotionally and personally.



For decades, IKEA inspires with its furniture exhibition. Affordable and concise furniture is presented in complete-room-arrangements.
The German specialized shop for running equipment RUNNERS POINT impresses its customers with a flagship store with a running track, digital experience-walls and a sports lab: